Tomojit Bhattacharjee

As a communications professional, Tomojit Bhattacharjee always had keen interest in how new media was transforming the entire public relations industry. As this space is extremely dynamic with new innovations taking place every day, it was probably a tricky decision to write a book on such a topic. However, he decided to take the plunge and his effort is here before the readers.   Tomojit is currently working as a Deputy General Manager in the Corporate Communications department of Delhi Metro Rail Corporation (DMRC) and has about 15 years of experience in the field of media and communicaRead More...


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NEW MEDIA IN PUBLIC RELATIONS

Books by TOMOJIT BHATTACHARJEE

Communications professionals are never really given the due they deserve. While they are generally supposed to convey what is happening in their respective organizations, on most occasions, organizations actually end up doing what the communications people would want to convey to the external audience. Many recent phenomenon of global importance show that, the messaging, the narrative building around an event becomes more important than the event itself.  

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