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The role of software design quality assurance function as a mentor to both the organizational and delivery functions is critical to enable strategic execution. The secrets which spell success for the software initiatives are based on strong foundation of evaluation and continuous process improvement. Software Design Quality is a broad term – a mindset, a wholesome approach, a philosophy and a business imperative. It is a concept universally desired but often ignored. With the worldwide growth of software industry we have found a renewed emphasis on design quality. A large number of organizations are improving design quality of their products and processes and getting assessed for their level of maturity.