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Brian Almeida

Marketing practitioner, with specialisation in customer strategy, loyalty, insights and CRM
Marketing practitioner, with specialisation in customer strategy, loyalty, insights and CRM


Walter Vieira has spent 14 years as a corporate executive with leading multi-nationals. He has accrued 33 years of experience as a management consultant with multinationals, large Indian conglomerates, medium-sized businesses, central and state governments, NGOs, and the social sector.

He pioneered marketing consultancy in India and has engaged extensively in training and counselling corporations on cross-cultural issues in global marketing. More, he engaged in the management of NGOs.

He has worked for more than 30-years across countries and cultures: from the USA and Europe to Africa as well as South and South East Asia.

 He was the founder Chairman of the Asia Pacific Conference of Management Consultants and the first President of the Institute of Management Consultants of India besides being the Chairman of ICMCI, the world apex body of management consultants.

Brian Almeida has been a customer-centric executive from the very beginning. Brian began his work life in a start-up called DIREM, but he understood even then that the winds of change were upon us already. The early years indicated the type of person he has become. Brian and his team have created and launched some of the most iconic loyalty programs in the country: the Jet privilege program, the Taj Inner Circle,  the Shoppers Stop First Citizen Club, the BPCL PetroBonus, and many others. At Strategic Caravan Brian has co-founded a charity platform, using his experience with loyalty programs to help members donate their points to charity. His expertise in the loyalty field is now respected globally and he is also a jury member for the Loyalty magazine awards. Brian is, in addition, a promoter of Cartesian Consulting, a leading data analytics firm. He provides an unpretentious view of how relevant insights have become to today’s world of marketing. While ‘keeping it simple’ is Cartesian’s mantra, the recognition and acquisition of requisite specialisation make the firm a leader in its space.




Marketing in a Digital & Data world

Books by Walter Vieira, Brian Almeida

"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world.  While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live.  Vie

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Become an Entrepreneur

Books by Walter Vieira

In India, and even world wide, companies are expanding, but trying to do this with less people. Government, which used to be the biggest employer-is downsizing. There is greater use of technology to reduce the number of employees.

Where will the millions of young men and women, who join the work force every year, go? If they do not find gainful employment, there will be social tensions and unhappiness all round.

ENTREPRENEUR is a book to motivate

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