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Subrat SaurabhAuthor of Kuch Woh PalWalter Vieira has spent 14 years as a corporate executive with leading multi-nationals. He has accrued 33 years of experience as a management consultant with multinationals, large Indian conglomerates, medium-sized businesses, central and state governments, NGOs, and the social sector. He pioneered marketing consultancy in India and has engaged extensively in training and counselling corporations on cross-cultural issues in global marketing. More, he engaged in the management of NGOs. He has worked for more than 30-years across countries and cultures: from the USA and Europe to AfricaRead More...
Walter Vieira has spent 14 years as a corporate executive with leading multi-nationals. He has accrued 33 years of experience as a management consultant with multinationals, large Indian conglomerates, medium-sized businesses, central and state governments, NGOs, and the social sector.
He pioneered marketing consultancy in India and has engaged extensively in training and counselling corporations on cross-cultural issues in global marketing. More, he engaged in the management of NGOs.
He has worked for more than 30-years across countries and cultures: from the USA and Europe to Africa as well as South and South East Asia.
He was the founder Chairman of the Asia Pacific Conference of Management Consultants and the first President of the Institute of Management Consultants of India besides being the Chairman of ICMCI, the world apex body of management consultants.
Brian Almeida has been a customer-centric executive from the very beginning. Brian began his work life in a start-up called DIREM, but he understood even then that the winds of change were upon us already. The early years indicated the type of person he has become. Brian and his team have created and launched some of the most iconic loyalty programs in the country: the Jet privilege program, the Taj Inner Circle, the Shoppers Stop First Citizen Club, the BPCL PetroBonus, and many others. At Strategic Caravan Brian has co-founded a charity platform [link removed], using his experience with loyalty programs to help members donate their points to charity. His expertise in the loyalty field is now respected globally and he is also a jury member for the Loyalty magazine awards. Brian is, in addition, a promoter of Cartesian Consulting, a leading data analytics firm. He provides an unpretentious view of how relevant insights have become to today’s world of marketing. While ‘keeping it simple’ is Cartesian’s mantra, the recognition and acquisition of requisite specialisation make the firm a leader in its space.
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Achievements
"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vie
"In this book, Vieira and Almeida have leveraged their extensive knowledge bases and their experiences to comprehensively address the challenges faced by entrepreneurs and executives when they introduce an idea to market in today’s digital world. While focused on the world of start-ups, this book provides executives in all contexts an in-depth look into the complexities underlying the rapidly changing world of marketing and business in which we live. Vieira and Almeida bring all this to life in a compelling manner by using real-world examples to illustrate the issues and to highlight the solutions."
Prof Das Narayandas,
Edsel Bryant Ford Professor of Business Administration
Senior Associate Dean, External Relations
Senior Associate Dean, Harvard Business Publishing
HARVARD | BUSINESS | SCHOOL
This book is for anyone who wants to understand the increased complexities of marketing. It is specifically useful for the start-up entrepreneur and for millennials who would like their ideas to translate into successful organisations. The book creates awareness of the issues involved in the domain of marketing in our times. It tries to enable its readers to address these aspects as they develop their own solutions. Readers should be able to apply the ideas introduced in this book to their specific situations and to navigate their own roads to success with the help of this book.
In India, and even world wide, companies are expanding, but trying to do this with less people. Government, which used to be the biggest employer-is downsizing. There is greater use of technology to reduce the number of employees.
Where will the millions of young men and women, who join the work force every year, go? If they do not find gainful employment, there will be social tensions and unhappiness all round.
ENTREPRENEUR is a book to motivate
In India, and even world wide, companies are expanding, but trying to do this with less people. Government, which used to be the biggest employer-is downsizing. There is greater use of technology to reduce the number of employees.
Where will the millions of young men and women, who join the work force every year, go? If they do not find gainful employment, there will be social tensions and unhappiness all round.
ENTREPRENEUR is a book to motivate young people-with or without skills; with or without capital. It is for those who have a spark of entrepreneurship, which can be fanned into a flame. A flame that can spread into a raging fire throughout the nation.
ENTREPRENEUR is not a how to book. It is a why should I book. It will motivate to start your own enterprise-to provide a job for yourself, and hopefully, also for some, or many others.
ENTREPRENEUR gives many examples. Stories of young men and women in India, Singapore, Thailand- who have struck out on their own-successfully. It shows 'what man has done, man can do'
ENTREPRENEUR is written in Walter Vieira's inimitable style. Simple language; short paragraphs; a sense of humour- the consummate raconteur. The hallmark of his 10 earlier books.
ENTREPRENEUR is a 'must read' for all young men and women who are graduating from vocational training institutes (alas, too few); from colleges; from JTTs and IIMs. ENTREPRENEUR is an excellent gift to your children and to your friends' children- so that many candles can be lighted to create fulfilled individuals; contented communities; and in tum, a prosperous nation.
"His first hand experience and the depth of his knowledge and thought on various aspects of business combine to give a unique strength to this book. I am sure readers will find this a rewarding experience."
- Mr K. V. Kamat, Managing Director & CEO, ICIC Bank Limited
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