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Subrat SaurabhAuthor of Kuch Woh PalYaagneshwaran Ganesh (popularly known as ‘Yaag’) is an award-winning marketer, among the top 100 global martech influencers, a TEDx speaker, and a startup enthusiast. Yaag is known for his critically acclaimed books ‘The Revenue Marketing Book’ and ‘Syncfluence’. He is recognized as one of the global ‘Marketing Mavericks’ by the World Marketing Congress. He is the Director of Marketing at Avoma, and comes with 12+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaRead More...
Yaagneshwaran Ganesh (popularly known as ‘Yaag’) is an award-winning marketer, among the top 100 global martech influencers, a TEDx speaker, and a startup enthusiast.
Yaag is known for his critically acclaimed books ‘The Revenue Marketing Book’ and ‘Syncfluence’. He is recognized as one of the global ‘Marketing Mavericks’ by the World Marketing Congress.
He is the Director of Marketing at Avoma, and comes with 12+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaled them to sustainability.
This book is a manifestation of his quest to democratize customer intelligence across the organization and help the organization work towards a common goal. It discusses ideas, direction and a method to bring the entire organization on the same page with what's happening with no tiers and privileges.
Read Less...Achievements
"Adapting to the new reality requires a new way of thinking which Yaag outlines in this thought-provoking book. We all talk about great collaboration, and this book shows you how to do it."
- Jeremy Epstein, Chief Marketing Officer at Gtmhub
“Companies missing out on collaborative intelligence tend to lose priceless insights, and as a consequence, it impacts their revenue and efficiency. The Collaborative Crow offers a clear actionable
"Adapting to the new reality requires a new way of thinking which Yaag outlines in this thought-provoking book. We all talk about great collaboration, and this book shows you how to do it."
- Jeremy Epstein, Chief Marketing Officer at Gtmhub
“Companies missing out on collaborative intelligence tend to lose priceless insights, and as a consequence, it impacts their revenue and efficiency. The Collaborative Crow offers a clear actionable plan on how to refine the internal processes and cultivate collaborative intelligence.”
- Andrei Zinkevich, Co-founder at Fullfunnel.io
"Successful leaders converge collaboration and intelligence across silos to unlock high-growth team performance. In ‘The Collaborative Crow’, Yaag details the opportunities ahead and illuminates a path forward."
- Anand Thaker, Martech Industry Expert, Serial Entrepreneur and Executive Growth Advisor
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It doesn't matter how great your product is or how brilliant your marketing is unless your entire organization works together towards a clear collective outcome. To make that outcome a reality, every function needs access to customer intelligence, but in a context relevant to them.
The Collaborative Crow provides you with ideas, direction and a method to bring the entire organization on the same page with what's happening with no tiers and privileges.
Democratize customer intelligence. Collaborate and conquer.
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.
- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness
“A must-read operating manual for marketers who want to deliver exponential rev
The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.
- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness
“A must-read operating manual for marketers who want to deliver exponential revenue.”
- Sangram Vajre, Author, Co-founder at Terminus and the host of #FlipMyFunnel, a top-50 business podcast in the world
“All your marketing channels, properties and activities are a waste of time unless they contribute to revenue. Yaag’s book gives you an approach to make your marketing count.”
- Vinod Muthukrishnan, Chief Growth Officer at Cisco
It doesn’t matter how sophisticated your martech stack is, what your marketing budget is or how many people you have in your marketing organization. You must know what is contributing to revenue (directly or indirectly), what is working and what needs to be done away with.
The Revenue Marketing Book provides you with ideas, direction and a framework to map your marketing activities and channels to a revenue outcome.
Make an impact. Build a predictable recurring revenue engine.
“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”
- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA
“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”
- Pra
“SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”
- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA
“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”
- Pravin Shekar, CEO, Krea.in, India
“Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!”
- Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel
Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how.
What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?
“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.
Yaagneshwaran Ganesh has based the book on many hours of research, dis
What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?
“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.
Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more.
“CAUTION. THIS IS NOT A STEP” This is the warning you will find at the top of most ladders that you can purchase at a home improvement store. The same holds true for the corporate world. There is not step at the top of the corporate ladder. So the question is how does one get to the top? Is it a STEP or a TRAP?
Mission, Vision and Bulls#it is the story of Shawn and his perilous, sometimes exciting, and often frustrating journey into the corporate wo
“CAUTION. THIS IS NOT A STEP” This is the warning you will find at the top of most ladders that you can purchase at a home improvement store. The same holds true for the corporate world. There is not step at the top of the corporate ladder. So the question is how does one get to the top? Is it a STEP or a TRAP?
Mission, Vision and Bulls#it is the story of Shawn and his perilous, sometimes exciting, and often frustrating journey into the corporate world. Nash has adeptly woven multiple facets of corporate existence into a first class satire that repeatedly has the reader both laughing and nodding in acknowledgment as we experience all these things through the eyes of shawn.
Is there a silver lining in the corporate cloud? Or better yet, is there an exit door?
Review
“A witty, entertaining satire of the corporate world.”
-Adam Grant, Wharton professor and New York Times bestselling author of Give and Take
“Hilarious and pretty ‘LOL-some’ corporate bible that should not be missed!”
– Dipen Ambalia, Best-Selling Author of To B.E or not to B.E, LOSER and others.
“When Arjun, who had fallen head over heels for his colleague Anita, realizes that she is engaged to his close friend, who knew her by a different name at a different place, hell broke loose.”
As Sam Chacko investigates, he ends up uncovering a baffling mystery. He tries hard not to panic and soon understands that when hormones take over the intellect, it can ruin your life.
“When Arjun, who had fallen head over heels for his colleague Anita, realizes that she is engaged to his close friend, who knew her by a different name at a different place, hell broke loose.”
As Sam Chacko investigates, he ends up uncovering a baffling mystery. He tries hard not to panic and soon understands that when hormones take over the intellect, it can ruin your life.
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