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Yaagneshwaran Ganesh

Chennai, India

Yaagneshwaran Ganesh is the Director of Marketing at Fiind Inc., a Seattle-based predictive intelligence startup powered by machine learning. He is known for his critically acclaimed book Is Your Marketing in Sync or Sinking?

 

Yaagneshwaran is also a speaker on global forums, a columnist and an active member of the startup ecosystem. He has served as a consultant and sounding board to startups in the Asia Pacific and Europe.

 

This book is a manifestation of his quest as a marketing enthusiast urging you to not just be an influencer, but be a syncfluencer without burning cash.

 

You can contact him on:

Twitter: @yaagneshwaran

Email: yaagneshwaran@fiind.com



BOOKS PUBLISHED


SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”

- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA

“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”

- Pravin Shekar, CEO, Krea.in, India

“Yaagneshwaran’s writing is practical and very insightful. Syncfluence delivers on its promise – smart ways to influence across customer touch points. A great read!”

- Omri Shabi, Serial Entrepreneur and Director of Marketing, Woo.io, Israel


Some people, companies and products grow and become influential brands within a short period of time, while others remain invisible to the public eye despite all their efforts. How do they do it with almost no money? Syncfluence shows why you don’t have to burn cash to become influential, and also makes you deeply introspective about whom to influence, when and how. ...

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What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away? “Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality. Yaagneshwaran Ganesh has based the book on many hours of research, discussions and interviews with successful industry practitioners, business leaders, academic experts, management gurus, consultants and more. ...

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“CAUTION. THIS IS NOT A STEP” This is the warning you will find at the top of most ladders that you can purchase at a home improvement store. The same holds true for the corporate world. There is not step at the top of the corporate ladder. So the question is how does one get to the top? Is it a STEP or a TRAP? Mission, Vision and Bulls#it is the story of Shawn and his perilous, sometimes exciting, and often frustrating journey into the corporate world. Nash has adeptly woven multiple facets of corporate existence into a first class satire that repeatedly has the reader both laughing and nodding in acknowledgment as we experience all these things through the eyes of shawn. Is there a silver lining in the corporate cloud? Or better yet, is there an exit door? Review “A witty, entertaining satire of the corporate world.”

-Adam Grant, Wharton professor and New York Times bestselling author of Give and Take “Hilarious and pretty ‘LOL-some’ corporate bible that should not be missed!”

– Dipen Ambalia, Best-Selling Author of To B.E or not to B.E, LOSER and others. ...

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“When Arjun, who had fallen head over heels for his colleague Anita, realizes that she is engaged to his close friend, who knew her by a different name at a different place, hell broke loose.” As Sam Chacko investigates, he ends up uncovering a baffling mystery. He tries hard not to panic and soon understands that when hormones take over the intellect, it can ruin your life.

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