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Yaagneshwaran Ganesh

Top 100 Global Martech Influencer | Content Geek | TEDx Speaker | Best Selling Author | Host@ABM Conversations Podcast
Top 100 Global Martech Influencer | Content Geek | TEDx Speaker | Best Selling Author | Host@ABM Conversations Podcast

Yaagneshwaran Ganesh (popularly known as Yaag) is among the top 100 global martech influencers, a TEDx speaker, a passionate marketer and a startup enthusiast.

Yaag is known for his critically acclaimed books Is Your Marketing in Sync or Sinking? and Syncfluence.

He comes with 10+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaled them to sustainability. He acts as a sounding board to martech startups by being part of startup ecosystems such as Google for Entrepreneurs’ Startup Weekend and plays the role of a Fractional CMO for some of them.

This book is a manifestation of his quest to make marketing more meaningful and accountable to the organization’s revenue. It discusses pain points, scenarios and offers a framework to build a predictable and repeatable revenue marketing engine that works.


The Revenue Marketing Book

Books by Yaagneshwaran Ganesh

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.

- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness


“A must-read operating manual for marketers who want to deliver exponential rev

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Books by Yaagneshwaran Ganesh

SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”

- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA

“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”

- Pra

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Is Your Marketing in Sync or Sinking?

Books by Yaagneshwaran Ganesh

What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?

“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.

Yaagneshwaran Ganesh has based the book on many hours of research, dis

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Books by Y.G. NASH

“CAUTION. THIS IS NOT A STEP” This is the warning you will find at the top of most ladders that you can purchase at a home improvement store. The same holds true for the corporate world. There is not step at the top of the corporate ladder. So the question is how does one get to the top? Is it a STEP or a TRAP?

Mission, Vision and Bulls#it is the story of Shawn and his perilous, sometimes exciting, and often frustrating journey into the corporate wo

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Books by Yaagneshwaran G

“When Arjun, who had fallen head over heels for his colleague Anita, realizes that she is engaged to his close friend, who knew her by a different name at a different place, hell broke loose.”

As Sam Chacko investigates, he ends up uncovering a baffling mystery. He tries hard not to panic and soon understands that when hormones take over the intellect, it can ruin your life.

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