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Yaagneshwaran Ganesh

Author and Marketer | Host of The ABM Conversations Podcast
Author and Marketer | Host of The ABM Conversations Podcast

Yaagneshwaran Ganesh (popularly known as ‘Yaag’) is an award-winning marketer, among the top 100 global martech influencers, a TEDx speaker, and a startup enthusiast. Yaag is known for his critically acclaimed books ‘The Revenue Marketing Book’ and ‘Syncfluence’. He is recognized as one of the global ‘Marketing Mavericks’ by the World Marketing Congress. He is the Director of Marketing at Avoma, and comes with 12+ years of experience in B2B marketing for martech organizations and startups. He has helped several startups in Asia and Europe to achieve a market-product fit and scaRead More...

The Collaborative Crow

Books by Yaagneshwaran Ganesh

"Adapting to the new reality requires a new way of thinking which Yaag outlines in this thought-provoking book. We all talk about great collaboration, and this book shows you how to do it."

- Jeremy Epstein, Chief Marketing Officer at Gtmhub

 “Companies missing out on collaborative intelligence tend to lose priceless insights, and as a consequence, it impacts their revenue and efficiency. The Collaborative Crow offers a clear actionable

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The Revenue Marketing Book

Books by Yaagneshwaran Ganesh

The success of the modern B2B marketing team will be evaluated by the revenue impact it delivers to the company and Yaag has laid out a crisp and compelling model on how to transform marketing into a revenue-generating team.

- Jeff Davis, Founder and Principal, JD2 Consulting and award-winning author of Create Togetherness

 

“A must-read operating manual for marketers who want to deliver exponential rev

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Syncfluence

Books by Yaagneshwaran Ganesh

SyncFluence is a worthwhile read for aspiring entrepreneurs intent on building a brand and influencing purchase intent.”

- Mike Quindazzi, Executive Committee, LA County Economic Development Corporation, USA

“From moments to episodes of influence, this book connects the dots. For you! Influence your way to biz success. This book tells you how!”

- Pra

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Is Your Marketing in Sync or Sinking?

Books by Yaagneshwaran Ganesh

What is being in sync? Why do some individuals, corporations, institutions, consulting companies and startups succeed, while others fade away?

“Is your marketing in sync or sinking?” is a book that makes you deeply introspective about the marketing principles you are currently pursuing and check if you are really in sync with your organizational goals, customers and reality.

Yaagneshwaran Ganesh has based the book on many hours of research, dis

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MISSION, VISION AND BULLSHIT

Books by Y.G. NASH

“CAUTION. THIS IS NOT A STEP” This is the warning you will find at the top of most ladders that you can purchase at a home improvement store. The same holds true for the corporate world. There is not step at the top of the corporate ladder. So the question is how does one get to the top? Is it a STEP or a TRAP?

Mission, Vision and Bulls#it is the story of Shawn and his perilous, sometimes exciting, and often frustrating journey into the corporate wo

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TAKEN ALREADY

Books by Yaagneshwaran G

“When Arjun, who had fallen head over heels for his colleague Anita, realizes that she is engaged to his close friend, who knew her by a different name at a different place, hell broke loose.”

As Sam Chacko investigates, he ends up uncovering a baffling mystery. He tries hard not to panic and soon understands that when hormones take over the intellect, it can ruin your life.

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