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And You Think You Know Gen Z: A Practical Handbook with Real Stories and Practical Tips for Parents, Educators, Marketers, and Employers on Parenting, Teaching, Working, and Selling to Gen Z
In a world that’s changing faster than ever, understanding the next generation has never been more crucial. And You Think You Know Gen Z takes you on a captivating journey through the lives of Generation Z—those born into a digital age where technology, social media, and constant connectivity are the norms.
This book isn’t just about who Gen Z is; it’s about how they see the world and their place in it. From their unique approach to education and career aspirations to their distinct consumer behaviors and workplace expectations, Gen Z is redefining the rules. They aren’t just passive inheritors of our world; they are active shapers of the future.
Author Asif Hussain, with over 27 years in the fields of media, marketing, and education, provides a nuanced perspective on this dynamic generation. Through real-life stories and practical tips, Hussain bridges the gap between generations, offering invaluable insights for parents, educators, marketers, and business leaders alike.
Whether you’re trying to connect with your tech-savvy child, engage your students, market to this influential cohort, or lead a young workforce, this book is your comprehensive guide. It’s time to dive deep into the minds of Gen Z and discover how to build meaningful relationships with the leaders of tomorrow.
Prepare to be inspired, challenged, and, most importantly, ready for the Gen Z revolution!
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Asif Hussain
Asif Hussain is a seasoned expert in communication and marketing with over 27 years of experience. Born and raised in Mumbai, India, Asif’s passion for media led him to pursue a postgraduate degree in Media and Mass Communication. Throughout his dynamic career, Asif has taken on diverse roles, including marketer, start-up coach, writer, and business leader, enriching his understanding of the industry across various cultural landscapes, from Mumbai to Dubai.
As an adjunct faculty member, Asif has mentored countless young minds, fostering a deep connection with the Gen Z generation. Inspired by their digital fluency, social awareness, and unique perspectves, he has dedicated himself to bridging the generational gap. His new book, And You Think You Know Gen Z, is a reflection of this journey, offering practical insights for parents, educators, marketers, and business leaders to better engage with and understand the next generation.
