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What if the secret to building lifelong loyalty isn’t found in data, but in joy?
When UK-based marketer Vaishali Easwaran travelled alone to Japan, she discovered a philosophy that reshaped how she saw marketing, creativity, and human connection. From the neon-lit arcades of Akihabara to the quiet storytelling of Studio Ghibli, Forever Fans explores how Japan turned play into an art form, and emotion into an economy.
Through stories of travel, culture, and design, Vaishali unpacks how Japan’s approach to creativity reveals a deeper truth about business and belonging: people don’t buy products, they buy meaning.
Part cultural insight, part marketing reflection, Forever Fans offers a new blueprint for brands and creators alike, one that values empathy over persuasion, and joy over noise.
For marketers, storytellers, and dreamers who believe that connection is the truest kind of success.
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Vaishali Easwaran
Vaishali is a marketer, storyteller, and lifelong observer of what makes people connect. Writing has always been part of her life since her university days, and after a long creative pause, Forever Fans marks her return to the page.
Known for her romance fiction, Vaishali’s storytelling often explores emotion, belonging, and the quiet beauty of everyday moments. With Forever Fans, she steps into a new space; blending culture, creativity, and marketing through the lens of Japan’s love for play.
