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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalFundamentals of Rural Sociology & Extension Education: An Introductory Textbook for Undergraduate Agricultural Students
Agriculture is more than crops and technologies—it is deeply rooted in the lives, culture, and communities of rural people. To understand farming in its true sense, one must also understand the farmers, their social structures, traditions, aspirations, and challenges.
This textbook has been designed as a comprehensive yet simple guide for undergraduate students of agricultural sciences, covering the essential areas of Rural Sociology, Educational Psychology, Agricultural Extension Education, Rural Development, Communication, Leadership, Personality Development, and Entrepreneurship.
Written in clear language and enriched with practical examples, the book highlights how social sciences play a vital role in agricultural transformation and rural development. Its content is structured according to the syllabus of agricultural universities in India, making it a valuable resource for classroom learning, self-study, and competitive examinations.
Key Features:
• Covers fundamental concepts of sociology, psychology, and extension in the context of agriculture.
• Explains theories with practical illustrations from rural India.
• Provides insights into communication skills, leadership, and rural development programmes.
• Useful for undergraduate students, teachers, extension workers, and rural development practitioners.
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Mukul Kirar, Balvant Singh Kushwah
Mukul Kirar is a postgraduate scholar in Agricultural Extension at Rajmata Vijayaraje Scindia Krishi Vishwa Vidyalaya (RVSKVV), Gwalior, Madhya Pradesh). His academic interests lie in integrated farming systems, rural development, and livelihood security of farmers. With a passion for teaching and writing, he aims to make social science concepts simple and relevant for agricultural students and rural practitioners.
Balvant Singh Kushwah is a postgraduate scholar in Agricultural Extension at RVSKVV, Gwalior. His research focuses on farmer-centric extension approaches, communication strategies, and rural empowerment. He is actively engaged in academic writing and has contributed to various student activities that strengthen agricultural learning and outreach.
Together, the authors bring a fresh perspective to the teaching of Rural Sociology and Extension Education, combining academic knowledge with practical understanding of rural realities. Their goal is to provide undergraduate students with a clear and accessible resource that connects theory with practice in the service of agriculture and rural development.
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