"Engaging Employees through Internal Branding" is your essential guide to transforming organizational dynamics through effective internal branding strategies. Delve into the foundational principles that go beyond mere corporate strategy to shape a cohesive and motivated workforce aligned with your company's vision and values. Learn how clear communication fosters organizational unity, and explore innovative approaches to involving employees as brand ambassadors. Discover the transformative role of technology, including AI and data analytics, in personalizing employee experiences and optimizing engagement. Leadership's pivotal role in driving internal branding initiatives is highlighted, emphasizing the creation of a supportive workplace culture that empowers employees to excel. Whether you're an HR professional seeking to enhance employee engagement, a business leader aiming to strengthen company culture, or a student exploring modern workplace dynamics, this book equips you with actionable insights and real-world examples. Explore how to build and sustain a robust internal brand that not only boosts productivity but also enhances organizational resilience and long-term success. Unlock the potential of internal branding to foster a workplace where every employee feels valued and aligned with the company's mission. "Engaging Employees through Internal Branding" is your roadmap to harnessing the power of your organization's most valuable asset—its people.
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Tahsina Khan, Md Mehedi Hasan Emon, Dr. Md. Adnan Rahman, Prof. Dr. Abu Bakar Abdul Hamid
Md Mehedi Hasan Emon
Md Mehedi Hasan Emon, a scholar and skilled researcher from Bangladesh, has excelled in academia, research, and in the domain of Edutech. Emon's academic and professional pursuits led to numerous publications and presentations at international conferences, showcasing his interdisciplinary approach and commitment to scholarly excellence.
Tahsina Khan
Tahsina Khan is serving as Deputy Director (Research) at the Centre for Higher Studies and Research in Bangladesh University of Professionals (BUP). She is an Academician in Business Studies with more than 14 years of teaching, research & consulting experience in Higher Education Institutions.
Dr. Md. Adnan Rahman
Dr. Md. Adnan Rahman is a postdoctoral researcher at Infrastructure University Kuala Lumpur (IUKL), Malaysia. Dr. Adnan holds a PhD in Marketing from Putra Business School (AACSB Accredited), UPM, MY; MSc in MIS and MA in IHRM from University of Bedfordshire, UK. He has more than eight years of teaching and research experience at university level with 30+ H-index articles and books.
Prof. Dr. Abu Bakar Abdul Hamid
Prof. Dr. Abu Bakar Abdul Hamid is a distinguished Professor of Marketing & Supply Chain Management at IUKL- Infrastructure University Kuala Lumpur, Malaysia. Prior to this, he was a professor at Putra Business School (PBS), UPM and Universiti Teknologi Malaysia (UTM), both are pioneering AACSB accredited business school. With over 35 years of teaching experience, he has successfully supervised 80+ PhD students in Marketing and Supply Chain Management.
