If you were to imagine a lala, would you see an unruly looking man looking over his accounts or a well-groomed man in a three-piece suit?
If you saw the former, it is likely because in a country where the majority of small and medium businesses are family-owned, lala is seen as a derogatory term for an unprofessional leader or owner of a business. In My Journey Through Lala Land, a memoir of a humble salesman and a marketing genius, BD Nathani dispels t