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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalIn the face of resource depletion, responsible production and consumption are imperative. Sustainable Development Goal 12 provides a comprehensive review of the need to transform resource management for a sustainable future. By integrating research and practical applications, the book explores innovative business practices, waste management, ethical procurement, and green supply chains. The chapters investigate circular economy models and responsible consumer behavior, offering insights into how businesses, policymakers, and citizens can collaborate to reduce ecological footprints. Through case studies, the volume emphasizes the significance of sustainable innovation, corporate responsibility, and technology in achieving environmental stewardship. It highlights the potential of collective action by stressing the integration of sustainability into public policy and community outreach. Designed as a handbook for researchers and professionals, this work encourages stakeholders to rethink traditional systems to balance ecological stability with economic development. This book is part of the Interdisciplinary Book Publication Drive 2026, an initiative of the Office of Research & Development, Madras Christian College, reaffirming our dedication to academic scholarship and the UN’s Sustainable Development Goals.
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Dr M Menaka, Mrs Ramala Singh, Dr Daniel Titus
Dr. M. Menaka has been serving as an Assistant Professor in the Department of Commerce (Self-Financed Stream) at Madras Christian College for the past 16 years. During this time, she has taught a variety of subjects, including Income Tax, Financial Management, Business Mathematics and Statistics, Business Economics, Operations Research, Research Methodology, E-Commerce, Enterprise Resource Planning, Insurance and Risk Management, Service Marketing, Marketing, Cost Accounting, and Management Accounting. She has also published research papers in esteemed journals and presented at both national and international conferences. Her primary areas of interest include Marketing, Finance, and Human Resource Management.
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