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Unlock the secrets to thriving in the digital age with "The New Marketing Paradigm: From Traditional to Digital." This indispensable guide takes you through the profound transformation of marketing strategies, revealing how to blend time-tested traditional methods with cutting-edge digital tactics to create powerful, integrated campaigns. Dive into the heart of modern marketing with real-world case studies that illustrate both triumphs and pitfalls. Learn to harness the power of social media, search engines, and emerging technologies like AI and AR to reach and engage your target audience more effectively. This book provides a roadmap for staying ahead of the curve, offering insights on how to adapt to rapidly changing consumer behaviors and technological advancements. Whether you're a seasoned marketer or a business owner seeking to enhance your marketing approach, "The New Marketing Paradigm" equips you with the tools and knowledge to navigate and excel in today's competitive marketplace. Embrace the future of marketing and position your brand for sustained growth and success with this essential resource.
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Dr. Md. Adnan Rahman, Tahsina Khan, Md Mehedi Hasan Emon, Zakari Bukari, Avishek Nath
Md Mehedi Hasan Emon
Md Mehedi Hasan Emon, a scholar and skilled researcher from Bangladesh, has excelled in academia, research, and in the domain of Edutech. Emon's academic and professional pursuits led to numerous publications and presentations at international conferences, showcasing his interdisciplinary approach and commitment to scholarly excellence. Emon actively engaged in scholarly peer review for journals like the International Journal of Information Systems and Project Management, demonstrating his commitment to academic rigor. Emon's leadership abilities were recognized through awards such as the Vice Chancellor Award and Dean's Award for academic excellence. He organized workshops, participated in competitions, and contributed to events, showcasing his holistic approach to personal and professional development.
Dr. Md. Adnan Rahman
Dr. Md. Adnan Rahman is working as an assistant professor in the Faculty of Engineering at Daffodil International University, Dhaka, Bangladesh. Dr. Adnan has more than 8 years of teaching and research experience both at home & abroad, and during that time, he worked as a faculty member at several private universities in Bangladesh.
Tahsina Khan
Tahsina Khan is serving as Deputy Director (Research) at the Centre for Higher Studies and Research in Bangladesh University of Professionals (BUP). She is an Academician in Business Studies with more than 14 years of teaching, research & consulting experience in Higher Education Institutions.
Dr. Zakari Bukari
Dr. Zakari Bukari is currently serving as a lecturer in the university of professional studies, Accra, Ghana. He has completed his PhD in Marketing from Putra Business School (AACSB), UPM, Malaysia, Mphil and BSc in marketing from the University of Ghana Business School and the University of Professional Studies, Accra.
Avishek Nath
Avishek Nath, a distinguished scholar and pioneering early-age researcher, was born in Bangladesh. He has numerous publications on Marketing, Information System etc. and has conducted extensive research in this field.
