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Behavioral Economics and its Relevance to Audience Psychology
Behavioral economics, a field pioneered by figures like Daniel Kahneman and Dan Ariely, challenges the traditional economic assumption of purely rational human agents ]. Instead, it incorporates psychological insights to explain how "irrational" motivations, cognitive biases, and heuristics influence decision-making . Kahneman's "Thinking, Fast and Slow" introduces the concept of two cognitive systems: a "slow" system for deductive reasoning and a "fast" system for quick, intuitive responses based on evolutionary adaptations
Audience Psychology and Emotional Responses to Cinema
The emotional responses audiences experience while watching cinema are a central topic in the philosophy and psychology of art ]. The "paradox of fiction," first introduced by Colin Radford, highlights the tension between having genuine emotional responses to fictional entities and knowing that these entities are not real . This paradox questions how we can feel fear for a fictional monster or sorrow for a character's death when we don't believe they exist
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
