“The destiny of every human being is decided by what goes on inside his skull when confronted by what goes on outside his skull”.
- Dr. Eric Berne
“What differentiates sellers today is their ability to bring fresh ideas”.
- Jill Konrath
The UniK Psycho Sales Model, created by Dr. Unnikrishnan, a professional with experience in management, education, and mentorship, is based on his Doctoral research. This model is an innovative fusion of Transactional Analysis and Cognitive Selling Sales approach. The heart of this model is the Integrated Adult ego state, which revolutionizes how salespeople understand and interact with customers.
The model is diagrammatically represented to help the reader understand how salespersons and customers think, feel, and behave during interactions. This book encompasses the key aspects of Transactional Analysis, Cognitive Selling Sales Approach, Cognitive Biases, and Research findings, providing a comprehensive reading experience.
This model aims to strengthen salespeople psychologically, create value through exceptional customer service, and foster stronger customer bonds, which in turn will result in increased repurchases.
Read on..... To embark on a transformative sales journey.....
Sorry we are currently not available in your region. Alternatively you can purchase from our partners
Delete your review
Your review will be permanently removed from this book. Delete your review
Your review will be permanently removed from this book. Delete your review
Your review will be permanently removed from this book.
Write your review for this book (optional)
Review Deleted
Your review has been deleted and won’t appear on the book anymore.Sorry we are currently not available in your region. Alternatively you can purchase from our partners
Dr. Unnikrishnan T.T
Dr. Unnikrishnan, creator of the UniK Psycho Sales Model, is a professional with a unique blend of sales management, educational expertise, and mentorship skills. With over three decades of experience selling office furniture in Bahrain, he has further developed his marketing and communication skills, as well as his understanding of market trends. Additionally, he has been actively conducting sessions for accredited courses, fostering learning and professional development. He orchestrates the Youth Leadership Program for students, emphasizing leadership development and mentorship.
Recognition for excellence - Received the Award for Excellence in Mentoring from the Asia Education Conclave, Bangkok, Thailand. The Best Faculty Award, the Best Mentor Award, and the Platinum Award for Group Counselling from PGF Bahrain. He held esteemed positions, including President of Toastmasters Clubs, Area Director, and Vice-President of the PGF Counselling Research Club. He is involved in raising awareness about various psychological topics through public lectures and is a member of the Kerala Clinical Counsellors Association (KCCA).
