Culture, Karma and Currency is a powerful guide for international business leaders navigating India’s complex and fast-evolving marketplace. Drawing on 27+ years of global trade and corporate experience, Gitesh Agarwal presents a transformative framework where Culture is the foundation, Karma (right action) is the strategy, and Currency (profit) is the outcome.
This is not just about doing business in India; it is about doing it the right way. Through real-world case studies, practical tools, and timeless Indian wisdom, the book challenges outdated stereotypes and equips readers with three winning mindsets: Perspective (seeing opportunity in difference), Positivity (turning constraints into creativity), and Patience (building relationships for long-term success).
Whether you are a startup founder or a Fortune 500 executive, this book shows how cultural intelligence can be your greatest competitive edge and how getting India right does not just grow your business — it transforms the way you lead.
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Gitesh Agarwal
Enter Gitesh Agarwal’s ‘Culture, Karma & Currency’. यथा नाम तथा गुण (yatha naam tatha gun) — as the title suggests, it places doing productive and profitable business in India in strictly Indian economic and cultural contexts, bursting myths about the business environment and the approaches required to succeed.
The book’s long-term value lies in positioning India as a ‘capability laboratory’ that can make a business better globally. It drives home the point that through Perspective, Positivity, and Patience, chaos and confusion can be turned into competence and confidence — something from which every SME can take courage.
— His Excellency Gopal Baglay
High Commissioner of India
September 2025The real value of this book is that it blends business analysis with cultural explanation. It is full of practical advice about how to approach the Indian market at both levels: a curious mix of business consultant, cultural whisperer, and market analyst.
This makes it all the more important for international businesses to understand India better, to wrestle with the myths, and to be realistic about the challenges and opportunities. This book is a practical and thoughtful guide for that journey.
— Peter N. Varghese AO
Former Australian Foreign Affairs and Trade Secretary,
High Commissioner to India, and author of The India Economic Strategy to 2035
