Customer loyalty is the most critical element to retain within a business relationship. A lot of benefits can be derived from a well-established loyal customer base. Large sums of money are often allocated to advertising, mainly to gain a bigger market share of customers. However, with the availability of loyal customers, the expenditures on advertising can be used for other beneficial projects in the business.
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Anthony Ekanem
Anthony Ekanem is a graduate of Management, and a Professional Manager. He is a Researcher, Writer and Published Author. His research interests cut across business, finance, relationship, health, and self-development. His published books, which are available in Print, Electronic and Audio formats, are available online in major online bookstores worldwide, including Amazon, iBooks Store, Barnes and Noble, Audible, etc.
