80% of MSMEs fail to scale - not because of poor products, but because of poor people decisions.
( Source: Dun & Bradstreet India, 2022)
"...extremely practical and dynamic...
highlights the Human Element in HR... a must-read for anyone who wishes to become a 'leader'..."
— Dr. Abduttayyib Bs Shz Qusai Bs Vajihuddin DM,
CHRO - Sigatul Hajj, Dawat-e-Hadiyah
"...an invaluable resource for MSME entrepreneurs... simplifies complex HR concepts into practical steps..."
- Col. Lalit Rai, VrC. Veteran, Decorated Kargil War Hero, Vir Chakra Recipient by the President of India
(Full-length endorsements featured inside - because every word of praise matters!)
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Dr. Mohammed Bawaji
Dr. Mohammed Bawaji is the Founder and MD of CP HR Services Pvt. Ltd., a global HR and business consulting firm. He has helped 700+ companies solve real HR challenges-from hiring and performance to leadership-and guided over 12,500 individuals toward career clarity.
Author of 13 books (this being his 14th), he has been featured on ForbesIndia.com and honoured with multiple global awards. He is the curator of HRPET, the 7-Step Approach to Coaching Framework, and the PRISM-HRM Model, built to help MSMEs scale with the right people strategies.
If you're running a business and want HR to be your growth partner - not a bottleneck
— this book is for you.
