Sales! The profession that exudes enigma & dread at the same time. It is felt that this profession has not garnered the respect and accolades it deserves. Young professionals cringe at the prospect of being in sales and look for a job that does not require any kind of customer interaction.
This book does not aim to preach about how easy it is to succeed in sales. It also does not tell you that everything you have done so far has been completely wrong. On the contrary, this book offers help to those who are looking to polish their selling skills.
This book is an account of author's experience at various levels in sales. Not only how the author have succeeded but also how the author faltered or failed and learned something new through the experience. This book will make up your mind to be good at something which is considered extremely difficult by the majority of people around you. All you need to do is explore the various techniques and pick the ones that work for you.
Concepts in various chapters will help you to learn the ‘Art & Science’ of Sales. Most of the chapters will comprise Think Tank questions for your self-evaluation and introspection. Hence, do not read this book for the heck of reading it. Learn the concept and relook that how can you imbibe the same in your sales pitch. So, what are you waiting for? Peruse through the book and discover the Sales Secrets !
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Dr. Abhishek Tiwari
Dr. Abhishek Tiwari lives in and operates from Indore (M.P.). He has acquired 16 years of experience, training in the areas of selling skills and other associated soft skills. He has stood on the podium for thousands of hours presenting his own research and findings – the material he has developed over the past decade by his being in the field; trying out the theories written in the book and those published for the first time in this tome. In this book, he is sharing his experience of mentoring and coaching with senior, middle and entry level sales executives coming from various domains. He has dealt with organized corporate business to business sales as well as retail sales. He has extensive experience in the field of Designing Content, Induction Programs and rolling out various Employee Engagement initiatives for Quality Improvement. He has developed stimulating workshops that are delivered in a conference room, on the floor or on the outdoors. He also has a few e-Learning modules and Learning Games to his credit.
He is a dual PhD. holder and a management graduate from Kirloskar Institute of Advanced Management studies with substantial years of experience in selling banking and finance products. Dr. Abhishek has served as Regional Training Manager (Delhi) in ICICI Bank Ltd. and the experience includes setting up of Sales Training Academy, Branch Banking workshops, Cross functional Trainings, Branch Leadership Programs and Behavioural training.
Dr. Abhishek is an internationally certified training professional. He has done T-Dip (Diploma in training & development) from ISTD, New Delhi. He is also an accredited “Professor" (Degree conferred by one of the renowned banks in India). The author is certified as Vocational Assessor Qualification awarded by Ed-Excel (U.K.). Abhishek has done comprehensive work in the sales skills training domain including Training Need Identification and content development for various companies, products and brands. He has conducted numerous open workshops and seminars in 116 different cities of India including leading cities like Delhi, Mumbai, Bangalore, Noida, Kolkata, Chennai, Gurgaon, Goa, Indore, Pune to name a few and at international levels in Oman, Dubai etc.
