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The Business of Physiotherapy What It Really Takes to Build Sustainable Clinics in India

Author Name: Arun Kumar Ramasamy | Format: Hardcover | Genre : Business, Investing & Management | Other Details

Based on real observations from hundreds of physiotherapy clinics across India, The Business of Physiotherapy breaks down how clinics actually survive, grow, and scale in the Indian market—without compromising ethics or patient care.

This is not a book about clinical techniques. It is a practical guide to building a sustainable, system-driven physiotherapy practice.

Inside, you’ll discover:

Why “busy clinics” still struggle financially
How pricing, packages, and therapist utilization truly impact profitability
Why staff hiring and attrition fail—and what actually works
How to understand clinic numbers without an MBA
When (and when not) to open a second clinic
How to use technology as a growth enabler, not a burden
The mindset shift required to move from clinician to leader

Written for Indian realities by keen observation of 100's of Physio's and Rehab Clinics, this book replaces guesswork with clarity and chaos with systems. Whether you’re planning your first clinic or running an established practice that feels overworked and under-rewarded, this book offers grounded insights shaped by real clinics, real data, and real decisions.

Treating patients builds a career. Building a sustainable clinic builds a future.

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Arun Kumar Ramasamy

After spending over two decades in the global IT industry, working across multiple countries with leading life sciences and healthcare organizations, Arun Kumar Ramasamy turned his focus toward the Indian healthcare ecosystem—and identified a critical gap.

Physiotherapy and rehabilitation, despite being essential pillars of healthcare, remain among the most underserved segments in terms of practice management platforms, business systems, and operational tools. While hundreds of clinic management solutions exist in the market, most are designed for prescription-driven medical practices. Physiotherapy clinics operate very differently—built around sessions, exercise programs, long-term engagement, therapist utilization, patient adherence, and outcomes. Their needs are fundamentally distinct.

To address this gap, Arun founded AeglePro, a practice management platform built exclusively for physiotherapy and rehabilitation clinics. Instead of building in isolation, AeglePro was developed openly—through close collaboration with physiotherapists across the spectrum, from independent freelancers and single-therapist clinics to multi-centre organizations spanning cities and countries with hundreds of therapists.

Over the last seven years, this work has provided a rare vantage point into how physiotherapy clinics in India actually operate—where they struggle, how they adapt, and the practical ways they overcome constraints related to staff, cash flow, systems, and scale.

The Business of Physiotherapy distills these real-world observations into experience-backed insights for physiotherapists planning to start their first clinic, clinic owners who are operationally successful but growth-constrained, and practices seeking to scale without burnout or chaos.

This book is not theoretical. It is grounded in real clinics, real data, and real decisions made on the ground.

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