Growth brought LumeraCart speed. Then it brought chaos.
Angry customers. Exhausted teams. Broken trust.
When a flash sale collapses, a simple insight changes everything:
“You don’t fix chaos by pushing harder. You fix the flow.”
Through one company’s struggle, The River of Flows reveals the ValueFlow Framework—five essential flows that help organizations rebuild trust, align teams, and move forward with clarity in an AI-driven world.
This is more than a business fable.
It’s a practical blueprint for building organizations that flow.
If your organization feels stuck or constantly firefighting— this book shows a better way forward.
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Vikas Awasthi
Vikas Awasthi is a product strategist, agile transformation coach, and creator of the ValueFlow Framework, a modern operating model designed to help organizations build trust, accelerate outcomes, and thrive in the AI-driven era. With over two decades of experience in product management, program leadership, and organizational change, he has guided startups, SMEs, and enterprises through complex transformations using practical, human-centered approaches.
Vikas is also the author of “Pivot with Purpose,” a widely appreciated guide on product evolution and business agility. His work blends real-world experience with relatable storytelling, grounded insights, and actionable frameworks that empower leaders to turn chaos into clarity.
The River of Flows reflects his core belief: sustainable success comes not from force, but from flow—where direction, people, value, energy, and future move together to create lasting impact. He regularly writes, coaches, and speaks on modern product practices, AI-enabled agility, and organizational evolution.
