Principles & practices of management is likely to be one of the first management or business courses that students take. Consequently, our objective when developing material for each chapter was to provide students and instructors with a solid and comprehensive foundation on the fundamentals of management. Each of the 13 chapters is comprehensive, succinct, and action-oriented. The book and available supplements have also been written in a direct, active style that we hope students and instructors find both readily accessible and immediately relevant.
These themes are strategic thinking, entrepreneurial thinking, and active management. Strategy, for instance, is explicitly concerned with the determinants of superior organizational success. We treat organizational performance using the notion of the triple bottom line the idea that economic performance allows individuals and organizations to perform positively in social and environmental ways as well. The triple bottom line includes financial, social, and environmental performance.