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Formula-G Scale Your Startup to a Growth Machine | With Pro Tips, Toolkits & Success Stories

Author Name: Ajayya Kumar, M. H. Abou-Zaki, Priya M Nair | Format: Paperback | Genre : Business, Investing & Management | Other Details

Formula-G is a starter kit for startups. A handbook outlining the philosophies, principles, approaches, and processes to get entrepreneurs started on their entrepreneurial journey. This book, with practical examples from the industry and toolkits to implement the principles, serves as a bridge between an MBA course and the industry. Do not miss the final chapter as we share some valuable resources and important next steps to grow your business further. This is not a standalone book. Formula-G is being developed into a much larger ecosystem to support startups and SMEs overcome teething problems and scale their business. Head to and join a growing network of similar businesses, access valuable resources, receive mentoring, and gain relevant skills to grow your organisation.

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Ajayya Kumar, M. H. Abou-Zaki, Priya M Nair

Ajayya Kumar is a man who wears many hats. He is an ethical investor, management thinker, startup mentor, business advisor, art curator, TED speaker, and author. Born in Cherpu in the Thrissur district of Kerala, he is the youngest among the four children of A.M.N. Nair, a Hindi scholar, and Bharathy Menon, a Maths teacher. He is the COO of Emircom, an ICT Integrator company based in the GCC. Ajay now lives in Abu Dhabi with his wife Rakhi Menon and two daughters, Aparna and Jahnavi.

Fondly referred to as MAZ, M. H. Abou-Zaki is the CEO of Emircom, an ICT Integrator company based in the GCC. MAZ was born in October 1970 at Ainbal in Mount Lebanon. Through years of work in the halls of corporate leadership, MAZ combines vision with realism and believes that “the task of leadership is not to put greatness into people, but to inspire it to come out since the greatness is already inbuilt.” It is with this vision that MAZ co-authored this book – to inspire entrepreneurs to scale their business. He now lives in Abu Dhabi with his wife Nisreen and children Ceasar, Sabeen, and Ayaan.

Priya M Nair is a pre-startup mentor based in the UAE. She helps aspiring entrepreneurs bring clarity to their business ideas through 1:1 mentoring workshops. She works with solopreneurs and Small Business Owners to research the market and brainstorm their product, leading to them preparing a proof of concept document. She also serves as an honorary member on the board of startups, mentoring them on vision engineering and marketing strategy. She is optimistic that more female entrepreneurs would read the book, apply the principles to grow their business and then help other women achieve similar successes. Priya lives in Abu Dhabi with her husband Purushothaman and their two boys, Naraen and Abhay.



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