"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
. Lok posits that social change is a significant driver of shifts in individual and collective human behavior, which can manifest as either positive or negative attitudes and actions . My view emphasizes that understanding this dynamic is crucial for comprehending societal development and economic fluctuations .
Lok's approach to demonstrating this close relationship involves several key areas:
Behavioral Economics Framework: This book frequently utilizes the lens of behavioral economics to analyze how human behaviors influence economic growth or recession, and conversely, how changes in the economic environment impact human behavior .
This interdisciplinary field provides a structured way to examine the psychological and social factors that drive economic decisions and actions . For instance, he investigates how consumer behavior, influenced by social trends and technological advancements, directly affects market demand and economic conditions .
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John Lok
I had graduated business Administration Science Degree in Common Wealth Open University. Then, I concentrate on researching whether how economic changing environment can influence our behaviors, e.g. consumer behavior in behavioral economic view. I had researched different behavioral economic topics included how artificial intelligence influences economic environment changes, how artificial intelligence influences consumer behaviors, how disease influences traveler leisure psychology, how economic changing environment influences public transport passenger choice, how e-commerce market influences consumer behavior etc. different books are published. I hoped my readers can make accurate analysis to learn how and why the economic changing environment influences consumer behavior in behavioral economic view.
