by Sandipa Bhowmik and Raja Mukherjee
Online stores have come up as a revolution for both businessmen and shoppers. Though it has both negative and positive sides, it’s all about how you utilize it. The evolution of the market structure clearly refl ects the development of technology, change in human psychology and most importantly their buying behavior. It will not be a crime to hope for more advanced and user friendly shopping method for people in near future. A must read for online shoppers and seller sites as it explicates the basics of online shopping. “IF YOU WANT TO SHOP ONLINE, READ IT IF YOU WANT TO SETUP AN ONLINE BUSINESS, TAKE IT”.