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Patent IPR Licensing- Technology Commercialisation – Innovation Marketing Guide Book for Researchers, Innovators

Author Name: Indian Innovators Association | Format: Paperback | Genre : Reference & Study Guides | Other Details

The guide book by Indian Innovators Association will help researchers and innovators to clearly understand the difference between patent licensing, technology commercialization and innovation marketing. Everything is important but each one is different. Intellectual property is a common thread and the reader is taken through the fundamentals of IPR before explaining each of the three. topics.

“Excited about your research and innovation but why is market unresponsive?”

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Indian Innovators Association

Indian Innovators Association, a non-government organisation run by professionals as volunteers, is a mentoring body for innovators.  As member of IFIA, organised first India International Innovation Fair in 2016 at Bangalore and at Visakhapatnam in 2017. Showcased Indian Innovations in several international fairs held in China, Korea, Thailand, Indonesia, Germany, Turkey, Egypt, USA etc.  Published Guide Book ‘Patent IPR Licensing, Technology Commercialisation, Innovation Marketing’ in 2017. URL: http://www.indiainvents.in/

Aynampudi Subba Rao (A.S. Rao) is known for his pioneering work in Management of Technology as an author, policy maker, academic and mentor. His book, Management of Technology Management, published in 1993, was the first on this subject in India. He is currently associated with IIT, Hyderabad and VNR VJIET, Hyderabad. He is among the few working on the demand side of innovation.

Roshan Aynampudi is a management professional based in USA. He has an MBA from Clark University and specialises in health care. He is fascinated by innovations in new technology, AI, Machine Learning, AR, VR and gaming, education and health care.

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