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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”Subrat SaurabhAuthor of Kuch Woh Pal
· More than 80% of the PM aspirants are not having clarity on the right resources to become a PM
· Nearly 50% of the PMs have taken more than 12 months to gain awareness of the different roles and responsibilities of a PM
· Nearly 60% of the PMs have taken more than 6 months to learn the fundamental concepts of a PM
This book is crafted with the step-by-step procedure, case studies and proven methods to get your product management basics right. This book also provides a structured approach to transition into product management from diverse disciplines such as engineering, project management, sales, marketing and customer support.
…Product Management Simplified is a great starting guide for an aspiring Product Manager. Laid out in a very illustrative and easy to read manner, the book does a very good job of hand holding the reader through the various nuances and techniques of product management…
- Raghu Ramanujam, Director of Product Management, Flipkart
…Experienced PMs can get benefitted by connecting all the dots by leveraging comprehensive coverage of Product Management fundamentals and relevant frameworks..
– Javed Beg, Director of Product Management, Oracle
…I highly recommend this book to anyone who is exploring product management as a career choice or anyone who wants to move to the next level in their PM journey...
– Dinesh V, VP Product Management, OrangeScape
...Guru and Lokesh have laid out the steps to effective and successful Product Management through insightful data, lucid representation and witty presentation...
– Arks Srinivas, President, Career Launcher Educate Ltd.
Gurucharan Raghunathan, Lokesh Kannaiyan
Gurucharan Raghunathan is a Product Manager at Microsoft. He has extensive PM experience in building cyber security products both in start-ups and large corporations. He has transitioned into product management from project management. He is a frequent blogger in philosophy, science, religion and product management. He loves to stroll in the woods in his leisure time.
Lokesh Kannaiyan is a Senior Product Manager at Progress Software. He has diverse PM experience in building world-class products in security, networking and devops domains. He has transitioned from QA into product management. He is a frequent speaker and writer at various product leadership platforms. He enjoys playing cricket in his free time.
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