The medieval era is significant in Indian history because of advancements in the realms of art, languages, culture, and religion. From the end of the Gupta Empire in the late 500s to the start of the Mughal Empire in 1526, India experienced its medieval era. Much of northern India had been under the control of the Gupta Empire, which ushered in a golden age for Indian art and literature. Indian politics were shattered by its fall. 'Devotion' is referred to as 'Bhakti'. As a movement, it stressed the strong emotional ties and love that a devotee feels for a particular deity as well as the deity's love for the devotee. Between the 7th and 10th century CE, primarily in the works of Alvars and Nayanars, this trend first appeared in South India. These poems were written in Tamil and were devoted, respectively, to Lord Vishnu and Lord Shiva.
Bhakti quickly extended to North India, making its most notable appearance in the Bhagavata-Purana, a Sanskrit work from the 10th century. It began to spread over east and north India in the 15th century and peaked between the 15th and 17th centuries CE. The Bhakti Saints advocated for the ultimate liberation from the austerities promoted by the Buddhist and Jain traditions Salvation came through devotion to God.