This book presents a comprehensive study on the latest discussions in the discipline of Corporate Strategy. The focus in this book is on the challenges faced by Students and Practicing Managers with the aim to equip readers with Strategic Concepts that will enable them to deal with real issues such as the market dynamism and Industry practices. Discussions on Industry and small entrepreneurial ventures in the book cover a variety of issues to help students learn about strategic alternatives and implementation programs. This book illustrates how Strategic Management can help in improving operational performances by aligning business goals with performance measures.
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Dr Mysore Ambashankar
About Author Dr Mysore Ambashankar is the Dean and Director - Academics of Gupta College of Management and Technology, Bangalore specializing in Corporate Strategy, Organizational Behavior and Marketing apart from other management subjects. Prof M Ambashankar is an Engineering Professional and has to his credit PhD and DSc in Management and Organizational Psychology respectively. Has more than three decades of combined experience in Corporates and in Academia and this expertise helps students to understand complex concepts and applications with ease. Prof M Ambashankar has published few hundred articles in academic journals and also has published peer-reviewed scholarly research work in International Magazines. He serves on the Boards of several academic Institutions in the capacity of Adviser and also a visiting Professor at South Pacific Universities and also an in-house faculty for TQM for fortune 500 organizations. Prof M Ambashankar teaches MBA and International MBA programs at various renowned Business Schools in India and overseas and has received awards for teaching excellence and for mentoring in both the Programs. He brings into the classroom his experience of doing business across the globe. He is a native of Mysore and presently stays in Bangalore.
