Startups are messy. Frameworks are neat. This book sits right in the middle.
Design a Better Business tells the story of Gianna and Sameer as they stumble, argue, and learn their way through the Lean Canvas. Instead of a lecture, you’ll walk beside them — seeing the missteps, the debates, and the “aha” moments that turn abstract boxes into real decisions.
It’s not a manual. It’s not a case study. This is a fable that makes the building blocks of a business clear, relatable, and unforgettable.
Whether you are a student encountering the Lean Canvas for the first time, or a founder looking for a fresh way to think about your own venture, this book shows you how to design, test, and refine ideas that actually work in the real world.
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Ravi Warrier
Ravi Warrier is an entrepreneur, a business consultant, and an educator with three decades of experience running and working with new and small businesses. He has spent years guiding founders through the uncertain early stages, and now he brings together practical lessons and clarity to business modeling with this book.
He believes that frameworks like the Lean Canvas only become meaningful when they move beyond theory, and this book reflects that belief — showing how the real struggles, debates, and decisions of building a business can turn abstract boxes into lived experiences
