Strategic Manufacturing and Value Creation
In my view, the relationship between demand and supply is a tool for strategic decision-making. He argues that any product or service must be evaluated through this lens to determine if it is "value to invent." This implies a pre-production behavioral analysis:
Demand Forecasting: Analyzing whether a long-term relationship can be built with the consumer.
Supply Calibration: Adjusting manufacturing numbers to protect price integrity.
Skill Alignment: Ensuring the sales team has the psychological resilience and skill set to bridge the gap between the product and the consumer.
Ultimately, my views the demand and supply relationship as a dynamic, behavioral interaction where the "human element"—the salesperson’s skill and the consumer’s psychological demand—is the most critical variable for ensuring profitable product success in a competitive environment.
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