A key research aim in my work is to explain whether a product's demand depends on its supply, or vice versa, to achieve reasonable pricing and supply valuation . This book applies a behavioral economic view to understand the close relationship between supply and demand and how consumer behavior influences, or is influenced by, the social environment, leading to changes in product demand and supply . This book also address the challenge of sustaining increasing demand and supply in a competitive market by building long-term consumer demand relationships
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