This book provides a comprehensive exploration of marketing and financial services, distinguishing between products and services, and examining the evolving financial services landscape. It covers key aspects such as the services marketing mix, product strategies, pricing, distribution channels, and promotion, along with emerging trends like telemarketing and mobile banking in financial services marketing.
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Ms. Manjot Kaur, CMA Chitsimran
Ms. Manjot Kaur is a distinguished academic and a dedicated educator with a passion for shaping young minds. Currently serving as an Assistant Professor at Khalsa College for Women, Amritsar, Ms. Kaur has made significant strides both in the classroom and in the realm of research. Her academic prowess is further underscored by the publication of three research papers in reputable journals, demonstrating her ability to contribute valuable insights to the field of commerce and education.
