The book gives details of healthcare services and the techniques of marketing it. It also promotes market segmentation in addition to service delivery and service quality.
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Dr. Subramaniam Seshan Iyer
Dr. Subramaniam is a Ph.D in Management of Healthcare. He has done his doctorate on Public Health Centres in Nagpur District. In addition he is a MBA and B.Sc graduate. He is presently working as Controller of Examination, Datta Meghe Institute of Management Studies, Nagpur.
