Not a Word More, Not a Word Less’ is a collection of articles written by the author on various topics, short stories, book reviews and life lessons. The topics range from Economics, Business, Arts, Literature, Life lessons to Sports. They are very much contemporary, a reader can relate them best to the current affairs and lives.
Nagendra Hegde
Nagendra Hegde is a teacher by profession. He professes at Indus Business Academy, a management school in Bengaluru. His areas of interest include Marketing in MSMEs, Customer Engagement and Experience Management, Consumer Psychology, Product Development and Sales and Distribution. He is a researcher and reviewer and he leaves no opportunity to turn the tide, to make learning more interesting and impactful always. His knack of understanding the pulse of students lets him plan the course and delivery in creative ways. Continuous innovation in teaching methods keeps him in good stead among students.
Hegde is a vivid reader and loves writing articles on contemporary issues surrounding Economy, Market, Marketing, Sales, Strategy, Consumer Psychology, General Management and host of other related areas. His articles have been published in AIMA magazines and in few dailies.
