This book outlines several significant advancements in marketing theory that aid in more effective analysis of marketing problems. It is a self-contained manual that comes with all the essential marketing models and takes into account all aspects of marketing, including sales force, product, price, and advertising.
This is a potent, practical reference series for managers, professionals, workers, and pretty much everyone who needs a fast, simple, trustworthy, and effective overview of and insights into business-critical topics. Your marketing efforts will determine whether your firm is a success or a failure. You will accomplish amazing outcomes if you can determine what your clients need, desire, and can afford, and then provide it to them. This useful book is full of tried-and-true marketing strategies that can help you dominate your market niche, outperform the competition, and boost sales and profitability.
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Dr. Amit Das
Dr. Amit Das, is a renowned executive advisor, consultant, educationist, author, speaker, counsellor, and coach whose 25+ years of business experience provides high-impact, practical solutions that support his clients' leadership development and organisational transformations. He worked for fortune 500 companies and transformed more than 5000+ working executives through his path breaking capability building learning workshops. Dr. Amit Das is recognised as an innovative, principled thought leader who combines intellectual rigor and discipline with an ability to translate theory into practice. His operational skills are coupled with a strategic ability to analyse, develop, and implement successful strategies for profitability, growth, and sustainability.
