THE PLAYBOOK THAT PREVENTS BUSINESS FAILURE
In the 2021 Tamil Nadu elections, the DMK Party stood at a breaking point. Legacy and loyalty were no longer enough. Even a 70-year-old political powerhouse needed one thing above all: a strategist with a system.
Prashant Kishor delivered exactly that—not motivation or emotion, but a playbook that prevented failure.
Businesses collapse for the same reason political parties lose elections: no strategy, no playbook, no structured defence against failure.
This book fixes that.
Inside, you’ll discover 48 battlefield laws designed to protect your business from collapse, outthink competitors, survive crises, and dominate your category. This is not inspiration. This is execution psychology, market warfare, and failure-prevention engineering.
WHY THIS BOOK IS PRICED LIKE A STRATEGY ASSET
One wrong decision can cost ₹5–50 lakhs over the next decade. This playbook costs only a fraction of that loss.
You’re not paying for paper. You’re paying for protection—the kind entrepreneurs wish they had before losing money, markets, and momentum. Compared to a ₹300-crore political strategy contract, this is the most affordable strategic safeguard you’ll ever own.
WHY YOU MUST GET IT NOW
Only 1,000 premium copies exist. Once they’re gone, the price rises and future editions will be limited. If you’re holding this book, you’re already ahead of 99% of entrepreneurs who wait until failure hits.
This is not a book. This is your playbook. Your shield. Your survival system.
Welcome to India’s first business failure-prevention and market-warfare playbook.
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Old Fox Vijey
Old Fox Vijey is India’s first Competition Outsmarting Strategist and the creator of The Old Fox Vijey Method — a strategic method that helps CEOs and entrepreneurs detect threats early, prevent business failure, and stay ahead of competitors.
While most experts talk about growth, Old Fox Vijey teaches something more important:
Survival comes first. Success comes next.
He does not believe in motivation.
He believes in strategic reality.
After surviving both market solitary confinement and family solitary confinement, he made one decision:
**Failure must never destroy an entrepreneur.
It must train them.**
Today, he prepares business owners to:
• See danger early
• Think like strategists
• Outsmart competitors
• Protect what they built
His philosophy is direct and unforgettable:
**Business is war.
Competition is the enemy.
Strategy is survival.**
Often called the Professor of Harsh Reality, Old Fox Vijey has one mission — to transform business owners into disciplined Market Generals who do not just grow… but endure.
He lives in Chennai, India, with his wife and son, where he continues to build a powerful movement around competitive intelligence and business survival.
Outsmart — Before You Are Outsold.
