In today's fast-moving tech world, product managers are expected to be strategists, communicators, and execution leaders all at once. The PM Launchpad: Mastering Strategy, Execution and Growth is a guide for aspiring and early-career PMs who want to step into this demanding role with confidence. Packed with practical frameworks and mental models, this book takes you through the entire product lifecycle from understanding user needs and market dynamics to building roadmaps, launching products, and driving growth. With tools like RICE, MOSCOW, JTBD, and Design Thinking simplified into actionable steps, it helps you think like a strategist and deliver like a leader.
Whether you're preparing for your first PM role or looking to accelerate your career, this book is your launchpad to building products that matter and a career that thrives.
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Shivam Sharma, Shruti Chaturvedi
Shivam Sharma is a Certified Scrum Product Owner (CSPO) and Advanced CSPO, with 11 years of experience in the tech industry. He holds a B.Tech in Computer Science, an MBA in FinTech from BITS Pilani, and a PG Diploma in Banking and Financial Services from NMIMS Bangalore. Shivam has worked with organizations like CRISIL, Hexagon and Searce and co-founded Inought, a startup focused on innovative product solutions. He currently serves as a Staff Technical Product Manager at Baker Hughes, where he leads strategic product development at the intersection of Al, cloud, and industrial systems.
Shruti Chaturvedi is a seasoned Quality Assurance Engineer with a strong inclination towards product thinking. Over her 12-year career, she has worked with global organizations such as Genpact, Oracle, SumTotal Systems, and currently Amazon. Her deep understanding of product workflows, customer needs, and quality standards gives her a unique perspective on what makes products truly usable and impactful. With a passion for continuous improvement, Shruti blends her QA expertise with a product-centric mindset to drive meaningful outcomes.
