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Murugan Kathirvelu

The author is a seasoned sales professional and business consultant. He works with Entrepreneurs and Sales leaders to scale up the business, His expertise is on Go to Market strategy, Sales capability building, Execution and customer relationship. The author has over all experience of 25+ years, across Corporates and Start-ups, especially in B2B space. From his experience of working with different businesses, customer segments, geographies and technologies, he brings unique insights on business development and sales. For the past eight years he has been associated with starRead More...

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Don't Sell. Help Customers Buy

Books by Murugan Kathirvelu

About the Book Technological innovation is aiding disruption in every aspect of human life. Internet has radically changed the way people interact, access information, communicate and do business. This has changed the way customers evaluate vendors and make purchase decisions, especially in B2B space. The power has shifted from sellers to buyers. The role of the traditional sales function is being challenged. Sales organisations need to transform their approa

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<div class="WordSection1">
The author is a seasoned sales professional and business consultant. He works with Entrepreneurs and Sales leaders to scale up the business, His expertise is on Go to Market strategy, Sales capability building, Execution and customer relationship.
   The author has over all experience of 25+ years, across Corporates and Start-ups, especially in B2B space. From his experience of working with different businesses, customer segments, geographies and technologies, he brings unique insights on business development and sales.  For the past eight years he has been associated with start-ups, building revenue stream and scaling up the business.
   The Author holds MBA Degree from OU Business School, Milton Keynes, UK. He has also gone through a course on Creative Writing from The Writers Bureau.
The Author can be reached at [link removed]
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Murugan Kathirvelu

Don't Sell. Help Customers Buy

Books by Murugan Kathirvelu

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