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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Anish K Ravi
Educator | MarketerDr. Anish K Ravi is the author of Reimagining Marketing. In a corporate and academic career spanning more than 15 years, he has worked across sales, marketing, product, and brand management profiles. He is currently the Professor of Marketing at Chennai Business School. Anish is an academic by choice and shares his marketing perspectives besides being an ardent observer and assiduous annalist of the emerging marketing landscape.Read More...
Connected Harvests
Books by Anish K Ravi
Not every revolution is loud. Some begin with a missed call. Connected Harvests traces the quiet rise of mobile phones in India’s rural heartlands; long before “agri-tech” became a buzzword. From the Cauvery delta to the country’s evolving agri-markets, it uncovers how basic phones, SMS alerts, and whispered trust networks reshaped how farmers made decisions, accessed prices, and negotiated power. This book isn’t about forecasting
Connected Harvests
Books by Anish K Ravi
Not every revolution is loud. Some begin with a missed call. Connected Harvests traces the quiet rise of mobile phones in India’s rural heartlands; long before “agri-tech” became a buzzword. From the Cauvery delta to the country’s evolving agri-markets, it uncovers how basic phones, SMS alerts, and whispered trust networks reshaped how farmers made decisions, accessed prices, and negotiated power. This book isn’t about forecasting
Reimagining Leadership in Higher Education
Books by Anish K Ravi
In a world where digital transformation is reshaping every aspect of our lives, Reimagining Leadership in Higher Education offers a visionary guide for leaders ready to embrace change. This book explores the dynamic intersection of leadership, technology, and education, providing practical strategies to lead with vision, foster innovation, and build resilient institutions.
From redefining leadership in the digital age to navigating the challenge
Reimagining Leadership in Higher Education
Books by Anish K Ravi
In a world where digital transformation is reshaping every aspect of our lives, Reimagining Leadership in Higher Education offers a visionary guide for leaders ready to embrace change. This book explores the dynamic intersection of leadership, technology, and education, providing practical strategies to lead with vision, foster innovation, and build resilient institutions.
From redefining leadership in the digital age to navigating the challenge
Brand Mastery
Books by Anish K. Ravi
Brand Mastery is a comprehensive guide for building a resilient and memorable brand in the fast-paced digital age. With 51 insightful chapters, this book provides strategies and insights for navigating the challenges and opportunities of modern branding. From understanding customer decision-making to leveraging the latest technologies, this book covers all aspects of building a successful brand. You will learn about the power of storytelling, the importance of
WINNING DIGITAL WAY
Books by Anish K Ravi
Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions.
There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digi
Reimagining Marketing
Books by Anish K Ravi
This is the opportunity you’ve been waiting for. This book will alter the questions you ask, most of all, the things you discern. In this book, Chennai Business School Professor Anish K. Ravi brings an invaluable compendium, blending fundamental insights with practical direction- to the compelling question of marketing transformation. This book will help students of marketing and practitioners understand how to think about and execute effective marketing
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