"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Rapid digitalization affects all aspects of life - including how we interact, work, shop, and receive services - and how value is created and exchanged. The impact of digital technology is changing customer relationships, internal processes, and value propositions.
There is little doubt that digital technologies have substantially impacted marketing, and it needs digitally savvy practitioners who can also use a strategic and systematic approach to digital marketing. Against this backdrop, the book will help you understand how the developments in digital technology are re-shaping the process and the strategy of marketing in the broad space we call "Digital Marketing."
"WINNING DIGITAL WAY" offers an extensive overview of the foundation of digital marketing by providing a mix of strategy and implementation tools.
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Anish K Ravi
Dr. Anish K Ravi is the author of "Reimagining Marketing". In a corporate and academic career spanning more than 15 years, he has worked across sales, marketing, product, and brand management profiles. He is currently the Professor of Marketing at Chennai Business School. Anish is an academic by choice and shares his marketing perspectives besides being an ardent observer and assiduous annalist of the emerging marketing landscape.
