"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works—from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.
Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers—not just sales executors.
Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.
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Dr. Pranay Karnik
Dr. Pranay Karnik is an academician, corporate trainer, and practitioner in the field of management, with a strong focus on Business Development, Sales Effectiveness, and employability-oriented skill building. He has worked extensively with professionals across FMCG, BFSI, IT services, manufacturing, logistics, healthcare, and service industries, helping them strengthen business development capabilities, negotiation skills, and strategic thinking.
With several years of experience in teaching and corporate training, Dr. Karnik has conducted thousands of hours of training programs and has interacted closely with a wide range of sales and business development professionals. Alongside his corporate engagements, he teaches management students and mentors young professionals preparing for client-facing and growth-oriented roles.
His work is driven by a belief that Business Development is not merely a function, but a critical life skill that blends business understanding, human insight, and disciplined execution. This book draws from his classroom experiences, corporate training assignments, and continuous interactions with students and professionals navigating real-world business development challenges.
