Experience reading like never before
Read in your favourite format - print, digital or both. The choice is yours.
Track the shipping status of your print orders.
Discuss with other readersSign in to continue reading.

"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalDr. Pranay Karnik is an academician, corporate trainer, and practitioner in the field of management, with a strong focus on Business Development, Sales Effectiveness, and employability-oriented skill building. He has worked extensively with professionals across FMCG, BFSI, IT services, manufacturing, logistics, healthcare, and service industries, helping them strengthen business development capabilities, negotiation skills, and strategic thinking.With several years of experience in teaching and corporate training, Dr. Karnik has conducted thousands of hours of training programs and has interacRead More...
Dr. Pranay Karnik is an academician, corporate trainer, and practitioner in the field of management, with a strong focus on Business Development, Sales Effectiveness, and employability-oriented skill building. He has worked extensively with professionals across FMCG, BFSI, IT services, manufacturing, logistics, healthcare, and service industries, helping them strengthen business development capabilities, negotiation skills, and strategic thinking.
With several years of experience in teaching and corporate training, Dr. Karnik has conducted thousands of hours of training programs and has interacted closely with a wide range of sales and business development professionals. Alongside his corporate engagements, he teaches management students and mentors young professionals preparing for client-facing and growth-oriented roles.
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how busin
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works—from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.
Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers—not just sales executors.
Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how busin
Business Development is often misunderstood as just sales. In reality, it is the strategic engine that drives growth, relationships, and long-term value across industries.
Business Development Unplugged demystifies BD by combining structured frameworks, real-world insights, and practical skill-building drawn from Indian business contexts. Designed for MBA students, young professionals, and practitioners, the book moves beyond theory to explain how business development actually works—from understanding markets and customers to generating demand, managing pipelines, negotiating, and closing deals.
Blending academic rigor with classroom-tested explanations, industry examples, reflective questions, and short caselets, this book equips readers to think and act like business developers—not just sales executors.
Whether you are preparing for BD roles, navigating early career challenges, or looking to strengthen your strategic perspective, this book offers a clear, grounded, and practical guide to mastering business development in real markets.
Are you sure you want to close this?
You might lose all unsaved changes.
India
Malaysia
Singapore
UAE
The items in your Cart will be deleted, click ok to proceed.