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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Situn Krushna Sahu
Assistant Professor, Writer, Manager, Consultant, Researcher and MarketerSitun Krushna Sahu is an Assistant Professor, Writer, Manager, Consultant, Researcher and Marketer. He is currently the Assistant Professor in KIT (Berhampur, Odisha) part of Department of Business Administration. He has studied Engineering in Mechanical at the BNCOE (Pusad, Maharastra) and Post Graduate Diploma in Management at ICFAI Business School (Hyderabad, Telegana) before taking up a corporate job in ICICI Bank and subsequently academics jobs in GIET, Imperial Institutions. He grew up with passion for marketing combine with his creative ability for making a career in it. With years oRead More...
Consumer Behaviour
Books by Situn Krushna Sahu
In this book we explore the fascinating aspects of consumer behavior. Looking at a number of stimulating and thought-provoking chapters, some of these are quickly identified with us being a consumer and others may be surprising and we want to read it.
When we watch an ad on TV, talk to friends about a movie we just saw, brush our teeth, go to a ball game, buy a new DVD, or even throw away an old pair of shoes. With assurance, for being a consumer re
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