Vidhya Balachandran
MANAGEMENT INFORMATION SYSTEM
Books by Vidhya B
Management Information System is used for gathering information from various sources after compilation gives readable reports. Supply Chain managers use Information Management System for getting reports from the information obtained from various stages. Nowadays Management information System depends a great deal on technological advancements with modern computational methods.
The main goal of Management Information System is done with the purpose of ma
INTEGRATED MARKETING COMMUNICATIONS
Books by Vidhya.b
Integrated marketing communication is the text book to know the nature of integrated marketing communication and evaluate the stratergies in the lights of given marketing objectives,analyse the effectiveness of various media. Integrating marketing works in tandem with public relations, corporate communications, media relations, and other common outlets for marketing messaging. It’s impossible to ignore these other forms of communication and the man
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