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Integrated marketing communication is the text book to know the nature of integrated marketing communication and evaluate the stratergies in the lights of given marketing objectives,analyse the effectiveness of various media. Integrating marketing works in tandem with public relations, corporate communications, media relations, and other common outlets for marketing messaging. It’s impossible to ignore these other forms of communication and the many ways that consumers might encounter a brand.
Integrated marketing communications is the method by which a company ensures different promotional methods within a marketing campaign are clear, consistent and working toward the same goals. For example, if an advertising agency is planning on launching a creative campaign, they should first use integrated marketing communications to guarantee that various marketing tools convey the same message and branded experience.
An integrated approach would use a variety of communication tools to convey the same branded message, including traditional advertising, online marketing, public relations activities, sales campaigns, and email marketing.
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Vidhya.b
Vidhya B ,Assistant Professor Department of Management ,St. Albert’s college (Autonomous), Ernakulam has a teaching experience of 10 years. She completed her undergraduate from MES college Marampally and Master’s degree(MBA) from MES college Marampally. She did her MPhil from Avinashilingam Deemeded University Coimbatore. She took Mcom from Annamali University Tamilnadu. Currently pursuing her Ph.D. in management. She has attended many Faculty development programmes , workshops and seminars.
