Benedict Paramanand

Benedict Paramanand has been pursuing advocacy journalism and media entrepreneurship since 2004. The first one – – is meant to offer a holistic perspective to executives which could help them become more effective and responsible to the aspirations of all stakeholders. The second – is meant to excite Indian executives, entrepreneurs and graduate students to approach Sustainability as a ‘doing well by doing good’ doctrine. The, an annual business literature festival held in Bengaluru, is meant to build a plRead More...


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SMASH! The Rise of Indian Badminton

Books by Benedict Paramanand

Badminton has become a popular sport in India thanks to Prakash Padukone, Pullela Gopichand, Saina Nehwal, P V Sindhu, Jwala Gutta, Ashwini Ponnappa, Kidambi Srikanth, and a few others. Each of them has a riveting story. The author has tried to weave all their stories into a fascinating canvas.

This book is about how Indian badminton emerged as a global powerhouse in over a decade; what’s gone into the making of several world champions; who all played

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How Indian Business Went Global

Books by Benedict Paramanand

This book is an intimate and a rare collection of more than 30 stories of top Indian business leaders about how late Professor CK Prahalad inspired and guided them through their most painful journey after the 1991 Economic Reforms. Most of them, who didn’t think they could survive the MNC onslaught, went on to build profitable global enterprises.   

At a time when most business and management ideas are getting debunked CK’s radical approach to s

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