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Benedict Paramanand

Benedict Paramanand has been pursuing advocacy journalism and media entrepreneurship since 2004.

The first one – www.managementnext.com – is meant to offer a holistic perspective to executives which could help them become more effective and responsible to the aspirations of all stakeholders. The second –
www.sustainabilitynext.in is meant to excite Indian executives, entrepreneurs and graduate students to approach Sustainability as a ‘doing well by doing good’ doctrine.

The www.bangalorebizlitfest.com, an annual business literature festival held in Bengaluru, is meant to build a platform for authors and readers to hold deeper and meaningful conversations. The above initiatives have been well received but they have a long way to go in making a larger impact.

The author believes India needs more authentic and well-written biographies to excite its citizens about the adventure of entrepreneurship. His three biographies are Sushil Mantri – Big Bets, Big Rewards; C K Prahalad – The Mind of the Futurist and Baba Iqbal Singh – Mission to Reboot Punjab Through Value-based Education. Thanks to Dr. Manmohan Singh for launching this book in April 2017 in Delhi.

The author lives in Bengaluru.

Do reach out if you have a story to share. benedict99@gmail.com

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SMASH! The Rise of Indian Badminton

Books by Benedict Paramanand

Badminton has become a popular sport in India thanks to Prakash Padukone, Pullela Gopichand, Saina Nehwal, P V Sindhu, Jwala Gutta, Ashwini Ponnappa, Kidambi Srikanth, and a few others. Each of them has a riveting story. The author has tried to weave all their stories into a fascinating canvas.

This book is about how Indian badminton emerged as a global powerhouse in over a decade; what’s gone into the making of several world champions; who all played

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How Indian Business Went Global

Books by Benedict Paramanand

This book is an intimate and a rare collection of more than 30 stories of top Indian business leaders about how late Professor CK Prahalad inspired and guided them through their most painful journey after the 1991 Economic Reforms. Most of them, who didn’t think they could survive the MNC onslaught, went on to build profitable global enterprises.   

At a time when most business and management ideas are getting debunked CK’s radical approach to s

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