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"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh PalSai Krishna Yallapu is a passionate marketing professional with over 15 years of experience. He is specialized in Account-Based Marketing (ABM), B2B Martech and Brand Positioning. Sai Krishna has been instrumental in helping organizations of various sizes and industries to transform their businesses into brands and brands into iconic brands. With a deep passion for understanding customer needs and delivering sustainable marketing solutions, Sai Krishna has become a recognized expert in the field of ABM. In addition to his expertise in ABM, Sai Krishna is also an influential figure in the Read More...
Sai Krishna Yallapu is a passionate marketing professional with over 15 years of experience. He is specialized in Account-Based Marketing (ABM), B2B Martech and Brand Positioning. Sai Krishna has been instrumental in helping organizations of various sizes and industries to transform their businesses into brands and brands into iconic brands.
With a deep passion for understanding customer needs and delivering sustainable marketing solutions, Sai Krishna has become a recognized expert in the field of ABM. In addition to his expertise in ABM, Sai Krishna is also an influential figure in the digital marketing community.
He runs a YouTube channel, “InLoveWithMarketing”, where he shares his valuable insights, practical tips, and in-depth discussions on various marketing strategies, tech and trends. Sai Krishna continues to contribute to the world of marketing, help professionals and organizations achieve their marketing goals and drive business success.
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Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":
“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.
“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM&mda
Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":
“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.
“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM—it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful...” - Amit Shah, CMO & Head Global BD, Zycus.
“...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success.” - DVR Seshadri, Professor of Practice – Marketing Area, ISB.
“...with marketers playing the role of growth creators and business accelerators YSK’s second book gives you the tools to get better ROI and impact...” - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author.
"...With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence.” - Ankur Gupta, VP - Marketing, Skillsoft.
Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":
“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.
“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM&mda
Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":
“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.
“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM—it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful...” - Amit Shah, CMO & Head Global BD, Zycus.
“...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success.” - DVR Seshadri, Professor of Practice – Marketing Area, ISB.
“...with marketers playing the role of growth creators and business accelerators YSK’s second book gives you the tools to get better ROI and impact...” - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author.
"...With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence.” - Ankur Gupta, VP - Marketing, Skillsoft.
Imagine 15 years of experiences, insights and learnings in marketing, has to be encapsulated in 160 pages of writing. That’s the pain, pleasure and expertise I’ve gone through in bringing this book to you. This book is a result of days, weeks, and months I’ve sacrificed. It took close to 14 months to bundle all my learning in the most receptive way for wide audiences, right from beginners to experts.
This book on Account-Based Marketing is designe
Imagine 15 years of experiences, insights and learnings in marketing, has to be encapsulated in 160 pages of writing. That’s the pain, pleasure and expertise I’ve gone through in bringing this book to you. This book is a result of days, weeks, and months I’ve sacrificed. It took close to 14 months to bundle all my learning in the most receptive way for wide audiences, right from beginners to experts.
This book on Account-Based Marketing is designed in such a way that, right from identifying your target accounts to crafting personalized campaigns, no stone is left unturned. I tried to explain each tactic in the best possible detail with execution steps and possibly along with an example. Whether you're a seasoned marketer or new to ABM, this playbook or call it handbook, will be your trusted companion and source of guidance for your ABM programs and activities.
This book isn't just blue-sky thinking; it delves into the challenges of ABM that arise from real-time experiences, using visualizations to illustrate the obstacles you might encounter on your journey. This is not just a book to read, but can be a valuable resource to you to refer back whenever you need ideas or guidance.
Now, it’s your turn to transform your marketing strategy and evolve as an ABM expert.
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