"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
Discover what industry leaders are saying about "Stop Blind Marketing, Start Account-Based Marketing":
“Stop Blind Marketing, Start Account-Based Marketing is an essential handbook for any marketer looking to refine their ABM strategy...” - Avishek Chakrobarty, Head - Global ABM Centre of Excellence, Kyndryl.
“Another brilliant deep dive into precision marketing by YSK! This book goes beyond explaining ABM—it transforms it with intelligence-driven orchestration, making every engagement hyper-personalized, predictive, and impactful...” - Amit Shah, CMO & Head Global BD, Zycus.
“...This book will be a priceless addition to the collection of books for B2B Marketing practitioners to significantly enhance their knowledge of this field. I wish the book all success.” - DVR Seshadri, Professor of Practice – Marketing Area, ISB.
“...with marketers playing the role of growth creators and business accelerators YSK’s second book gives you the tools to get better ROI and impact...” - Dr Annurag Batra, Chairman BW Businessworld and Founder exchange4media, Writer, Angel investor, TV Show host and Author.
"...With this second book on ABM, Sai Krishna once again delivers a masterful playbook for marketers ready to move beyond blind marketing and start driving meaningful business outcomes. More than just a guide, this book is a must-read for every marketing practitioner looking to turn accounts into advocates and intent into influence.” - Ankur Gupta, VP - Marketing, Skillsoft.
Sai Krishna Yallapu
Sai Krishna: A Visionary Marketing Maverick with close to two decades of marketing expertise, Sai Krishna has transformed Account-Based Marketing (ABM) from a strategy to an art form. His journey is defined by an unwavering commitment to customer-centric marketing and innovative brand building.
One day, when it was raining heavily and thunders were rolling, he heard someone whispering “It is not about you win or I win, it’s about you and I win” and that’s when he fell in love with ABM. Since then, he has been deeply connected and committed to customer-centric approaches and creating win-win opportunities.
His previous book, "The ABM Playbook for B2B Marketing with 60+ Tactics", sheds light on the world of ABM along with enabling readers with the execution of ideas, tactics and workflows on various ABM activities using which one can fly without wings in the world of Marketing (like a Superman, you can become a ABMman). Sai Krishna has been running his own YouTube channels "In Love with Marketing” and Love With Digital Transformation” and he has been recognized as BW MarketingWorld 40Under40, WMC Most Admired Marketing Leader. In his 16 years of professional journey, he has been instrumental in helping organizations of various sizes (Startup, Midsize and Corporate) and industries to transform their businesses into brands and brands into iconic brands.
His success story is incomplete without mentioning his parents, Y.Jaya, Y.V.V.Satyanarayana and his wife, Jyothsna who has been the cornerstone and loadstone of his journey. Thanks to you all, for giving this world a passionate marketer.
