Relationship Management: Building Brand through Customer Advocacy
This book offers a comprehensive and impartial exploration of Customer Relationship Management (CRM), emphasizing its strategic role in brand building and business growth by positioning customers as brand ambassadors. It covers CRM concepts, benefits, technologies, and implementation strategies aligned with marketing, sales, and service goals across the customer lifecycle.
Appropri
Relationship Management: Building Brand through Customer Advocacy
This book offers a comprehensive and impartial exploration of Customer Relationship Management (CRM), emphasizing its strategic role in brand building and business growth by positioning customers as brand ambassadors. It covers CRM concepts, benefits, technologies, and implementation strategies aligned with marketing, sales, and service goals across the customer lifecycle.
Appropri
This book introduces the philosophy of Quality Assurance. The key components of the quality system are covered which is most appropriate to the needs of the particular industry. A detailed guide is given which addresses the nature and scope of tasks that must be undertaken in implementing a quality system.
Quality starts at the design stage. A system will quantify by means of precise measurement and the production capability of the organisation. This wi