Prabuddh Banerjee

Prabuddh Banerjee was born on July 3 1954, in Agra. He is a post-graduate in Science, Management, Advertising & PR, and Journalism. The author is an Integrated Marketing Communication professional with over three decades of industry experience. Between 1983 and 2014, he had worked with some of India's most reputable advertising and public relations (Interpub, Madison, Mudra Communications, Beehive Priority Consultants, and Atul Ltd) agencies. He started teaching in 2003 and continued till March 2020; he taught in reputed Management and Mass Communication institutes in Mumbai, Pune, and Bhopal.Read More...


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Let's Talk Advertising

Books by Prabuddh Banerjee

“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising.  Many books claim to do so but, evidently, few deliver. Certainly, there are books on aspects of advertising & communications, books that parse the subject and then elaborate. Mastering t

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Where Is Najeeb?

Books by Prabuddh Banerjee

For the attention of travellers: here are attached two photos of Jean-Baptiste Talleu, French cycling from France to Asia. He's 26 years old, 1.80 m tall; he has long curly brown-dark hair, always tied. He's thin and usually wears beige, brown, blue, or black clothes, never multicoloured. If you see him, please tell him to give us some news, and if you have any helpful information, please write us an e-mail.

·         "If I have to take police prot

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