"It was a wonderful experience interacting with you and appreciate the way you have planned and executed the whole publication process within the agreed timelines.”
Subrat SaurabhAuthor of Kuch Woh Pal
“I don’t believe this book is the last word on advertising; I don’t consider this book will be hailed as the messiah for students studying the art of communications. What I do believe is that this book is a simple and easy to understand the how-why-when of advertising. Many books claim to do so but, evidently, few deliver. Certainly, there are books on aspects of advertising & communications, books that parse the subject and then elaborate. Mastering
Prabuddh Banerjee
Prabuddh Banerjee lives in Mumbai and has over three decades of experience in integrated marketing communication, public relations and journalism. He has over twenty years of teaching experience in teaching marketing communication, marketing management and journalism at reputed business schools, mass communication colleges and universities. He has contributed columns and op-ed pages to s
India
Malaysia
Singapore
UAE
